Rob Schneider Announces He's Aiming to Take Down 'The View' with New Show

In what he described as a “major media announcement,” comedian Rob Schneider revealed plans to launch a morning talk show designed to rival “The View.”

“No Apologies Media, my new company, we’re going to do an all-ladies talk show that won’t be like ‘The View,’’’ Schneider explained during an interview on “Fox News @ Night,” as shared in a video posted to X.

When asked if the show would serve as a counterpoint to “The View,” Schneider responded, “It could be,” adding, “It will be the opposite, because this will be entertaining. It’ll be funny.”

“It’ll have funny women on it that are going to tell jokes and have funny stories, and health and wellness,” he said, emphasizing the fresh approach the show will take.

Schneider expressed confidence that the new program would appeal to viewers of “The View.”

“We’re going to compete with them, yeah. I don’t know if it’s the same time slot. We’re not going to announce who’s doing the show yet, but that’s what’s happening now. And it’s official. So now we’re moving ahead,” he stated.

The comedian noted that the show is set to premiere before President-elect Donald Trump assumes office on Jan. 20.

The hosts, he teased, will be “household names, and you’re going to love it.”

“It’s going to be a funny show, not going to be, like, drowning people in politics. It’s not going to be shaming people and making people wince,” Schneider assured.

During the interview, Schneider also critiqued “The View,” labeling it as “sniping and trying to make people feel terrible.”

“People are sick of it; people don’t want to have the politics,” he said.

“We’re going to have an entertaining show with people from all over America. We’re not trying to just bring people who are angry and bitter and reinforcing their political echo chamber,” he added.

Schneider suggested that the current social climate offers “an opportunity in America to move away from the politics. We have an opportunity to make America healthy again.”

His company has also put out an open call for suggestions on naming the project.

In addition to his television plans, Schneider’s book You Can Do It! encourages Americans to uphold their First Amendment rights, as noted by Fox News.

“Now’s the time to stand up. Now’s the time for courage. I mean, this government and our freedoms require something — eternal vigilance. Or we’ll lose it,” Schneider said.